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Herb Crusted Royal Rib of Beef

1 Brandt House Prime Royal Rib Roast
1 C Bocelli Extra Virgin Olive Oil - Arbequina
½ C Garlic, chopped
1 C Shallots, peeled and chopped
½ C Kosher salt
½ C Cracked Black Pepper
¼ C Fresh Thyme, chopped
¼ C Fresh Rosemary, chopped
¼ C Natural Pak Spanish Paprika
¼ C Fresh Parsley, chopped
Blend all the herbs and spices together well to create a paste.
Rub Rib Roast with olive oil and top completely and evenly with herb mixture.
Roast at 275*F until 130 degrees internal temperature.
Allow to rest for 20 minutes prior to carving.
Serve with Horseradish mashed potatoes and Haserot Culinaire Demi-glace.
YIELD: 14 portions